Content to Commerce: Engaging Consumers Across Paid, Owned by Avi Savar PDF

By Avi Savar

ISBN-10: 111848018X

ISBN-13: 9781118480182

Master the publishing and leisure world's instruments and methods for content material advertising and marketing success

Over the decade the convergence of media and expertise has became the selling international on its head. to ensure that manufacturers to achieve latest socially attached global, they have to imagine like publishers and act like media networks. Content to Commerce exhibits how using publishing- and entertainment-based ideas may also help manufacturers and sellers use social media effectively—ultimately attaining modern hyper-connected and hugely fragmented audiences. From immense photograph technique to the strategies and instruments require to execute, this booklet bargains a transparent method of social media advertising for either enormous and small manufacturers alike.

  • Shows tips to flip shallow, vast, and momentary initiatives into deep, slim, and long term engagements
  • Explains tips on how to prioritize with a transparent escalation direction with a purpose to force mammoth, major, and measurable value
  • Author Avi Savar is a widespread media commentator on social media, branded content material and advertising and was once lately named the Jury President of the Cannes Lions overseas pageant of Creativity’s new Branded content material & leisure category

Content to Commerce will assist you overcome the media world's medium and regulate your individual brand's destiny.

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Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels by Avi Savar


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